Stop worrying about ‘old man smell.’ Feel fresh, confident, and back in your prime.

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Made for mature men

Meet Prime Male Chemistry™.

Skin oils can oxidize and form 2-nonenal, a source of age-related odor. EVO Prime brings care made for mature men to your daily wash.

Persimmon. With purpose.

5% persimmon tannin ingredient, plus vitamins C and E. Formulated with age-related odor in mind.

Care for mature skin.

A gentle base at pH 5.2 to 5.8. Glycerin, panthenol and rich plant butters for skin comfort.

Your prime has a scent.

A refined masculine scent. Because getting older should never mean giving up the way you want to smell.

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Fresh care. Delivered every month.

Ships every month.

Your EVO essentials, delivered monthly. Change your picks, skip a delivery, pause or cancel anytime.

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Every subscription order ships free. One less thing to think about. More time to enjoy your daily care.

More for members.

Enjoy subscriber-only benefits and early access to new products. A little more for making EVO part of your routine.

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Real men. Their EVO stories.

  • Finally stopped asking my wife if I smell

    “‘You don’t have to shower again.’ My wife actually had to tell me that before we went to bed. I have diabetes and I’d gotten so anxious about the smell that washing had become this whole ritual. Been happier with Evo lately. Still ask her occasionally, but I’m finally letting myself believe her when she says I smell fine.”

    Steve H. ✅ Verified

  • I wasn’t rushing her out of the room this morning

    “My wife helps me get dressed on the difficult mornings. Parkinson’s. She’s never made a fuss about the smell, but I felt awful having her so close. She says things have improved since we started using Evo. Had a proper hug this morning instead of me trying to hurry her out of the room.”

    Brian C. ✅ Verified

  • We finally sat through a movie together. Properly together

    “We watched an entire movie cuddled up last night. Sounds ordinary, I know. But I’d been finding little excuses to sit somewhere else, and my wife noticed. She showers every day, so bringing up the odor felt terrible. Evo seems to be helping. I’m relieved we can talk about it now without either of us getting defensive.”

    Larry M. ✅ Verified

  • Neither of us really wanted separate bedrooms

    “We’d started talking about separate bedrooms. My wife wanted a decent night’s sleep, but all I heard was that she didn’t want me near her. I said I understood. Didn’t take it well though. She says the smell’s been less noticeable since I switched to Evo. Still sharing a room, thankfully.”

    Carl S. ✅ Verified

  • She wasn’t saying I didn’t wash. Took me a while to hear that

    “I got defensive, honestly. My wife mentioned the smell and I started listing how often I showered. I have diabetes and already feel like my body needs constant attention. She was trying to tell me she noticed it AFTER I washed too. Evo seems to be helping lately. Getting into bed feels a lot less awkward now.”

    George B. ✅ Verified

  • Actually stayed the night this time

    “Bought a persimmon soap first. Used the whole bar, just didn’t notice much change personally. Getting on better with Evo. Stayed at my girlfriend’s on Friday and didn’t spend half the evening wondering whether I should nip home for another shower.”

    Paul R. ✅ Verified

  • Let my grandson climb into my lap without worrying

    “The grandkids have never complained. I need to say that because most of the worrying was coming from me. My daughter had mentioned a smell once and I couldn’t get it out of my head. I feel fresher using Evo, and my wife says she notices a difference too. Let the youngest climb into my lap yesterday without making an excuse to get up.”

    Dennis W. ✅ Verified

  • Took my jacket off at dinner. Sounds silly, but yeah.

    “Dinner with friends, clean shirt, deodorant… and I’d still be sitting there with my arms glued to my sides. I sweat a lot, which didn’t help the worrying. The heavily scented soaps I tried weren’t for me. I prefer Evo so far. Actually took my jacket off at dinner last weekend lol.”

    Eric J. ✅ Verified

  • She says I’m asking for cuddles again

    “Ordered another bar. That’s probably my review really. I have Parkinson’s and had become terribly self-conscious about getting close to my partner. Tried a couple of other soaps, including a persimmon one, without getting the result I’d hoped for. Evo seems to suit me better. I’m initiating the cuddles again, which she’s pleased about.”

    Nigel F. ✅ Verified

    We don't settle for average

    From handpicked persimmons to a rich, creamy lather. Discover care made for mature men, and feel like yourself again.

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